INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1

We are pleased that you are visiting our website and thank you for your interest in Maison Avelisse. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website. Personal data refers to any information that can be used to identify you personally.

1.2

The data controller responsible for processing personal data on this website is:

Maison Avelisse
Email: info@shopavelisse.com

The controller is the natural or legal person who determines the purposes and means of processing personal data, either alone or jointly with others.

1.3

For security reasons and to protect the transmission of personal data and other confidential information (such as orders or inquiries), this website uses SSL (Secure Socket Layer) or TLS (Transport Layer Security) encryption.

You can recognize a secure connection by the "https://" prefix and the padlock icon displayed in your browser's address bar.

Maison Avelisse does not use automated decision-making or profiling that produces legal effects concerning users or similarly significantly affects them.

DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, without registering or submitting information to us, we collect only the data that your browser automatically transmits to our server ("server log files").

When you access our website, we may collect the following information:

• Visited website pages
• Date and time of access
• Amount of data transferred
• Referring source or website
• Browser type and version
• Operating system used
• IP address (anonymized where applicable)

This data is processed based on our legitimate interest in ensuring website functionality, stability, and security.

The legal basis for processing is Article 6(1)(f) GDPR.

This data is not shared with third parties and is only evaluated if there are concrete indications of unlawful use.

COOKIES

To improve your browsing experience and enable certain website functions, Maison Avelisse uses cookies.

Cookies are small text files stored on your device. Some cookies are deleted automatically when you close your browser (session cookies), while others remain stored on your device and allow us to recognize your browser during future visits (persistent cookies).

Cookies may collect information such as:

• Browser settings
• Device information
• Approximate location data
• IP address

Certain cookies are necessary for the operation of our website, including features such as shopping cart functionality and customer account management.

Where cookies process personal data, processing is carried out in accordance with:

• Article 6(1)(b) GDPR for contractual purposes
• Article 6(1)(f) GDPR based on our legitimate interest in providing a user-friendly website experience

We may also work with advertising and analytics partners who place third-party cookies on your device. Additional details regarding these services are outlined in later sections of this Privacy Policy.

You can configure your browser settings to:

• Receive notifications before cookies are stored
• Accept or reject cookies individually
• Block cookies entirely

Please note that disabling cookies may limit certain website functions.

Upon your first visit, you will be asked through a cookie banner to consent to the use of non-essential cookies. You may update your preferences at any time.

CONTACTING US

If you contact Maison Avelisse by email, contact form, or any other communication method, personal data may be collected.

The specific information collected depends on the details you provide.

We use this information solely to:

• Respond to your inquiry
• Process your request
• Provide customer support
• Maintain necessary administrative records

The legal basis for processing your information is our legitimate interest in responding to customer inquiries under Article 6(1)(f) GDPR.

If your inquiry relates to the initiation or performance of a contract, the legal basis is Article 6(1)(b) GDPR.

Your data will be deleted once your request has been fully resolved, unless legal retention obligations require us to retain it longer.

Hier is de herschreven Engelse versie voor Maison Avelisse. Alle verwijzingen naar het oude merk zijn vervangen. Gebaseerd op de aangeleverde tekst.

10. ONLINE MARKETING

10.1 Google DoubleClick

Maison Avelisse uses Google DoubleClick, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.

DoubleClick uses cookies to display relevant advertisements, improve campaign performance reporting, and prevent users from seeing the same advertisements repeatedly.

Google uses a cookie ID to determine which advertisements are displayed in which browser and to measure advertising effectiveness.

The processing of this data is based on our legitimate interest in promoting our products and services effectively in accordance with Article 6(1)(f) GDPR.

DoubleClick may also track conversions. For example, if a user views a DoubleClick advertisement and later completes a purchase on our website, this action may be recorded as a conversion.

The cookies used by DoubleClick do not contain personally identifiable information.

You may disable conversion tracking cookies through your browser settings or by adjusting your advertising preferences through Google's advertising settings.

For additional information regarding Google's privacy practices, please visit Google's Privacy Policy.

10.2 Google Ads Conversion Tracking

Maison Avelisse uses Google Ads and Google Ads Conversion Tracking services provided by Google LLC.

We use Google Ads to promote our products on external websites and search engines. Conversion tracking allows us to measure the effectiveness of our advertising campaigns and improve our marketing efforts.

When you click on a Google advertisement, a conversion tracking cookie may be placed on your device. These cookies generally expire after 30 days and are not used to personally identify users.

The information collected through conversion tracking allows us to understand how users interact with our advertisements and website.

The legal basis for this processing is our legitimate interest in targeted advertising under Article 6(1)(f) GDPR.

You may disable conversion tracking at any time through your browser settings or Google Ads settings.

For more information, please refer to Google's Privacy Policy.

WEB ANALYTICS SERVICES

Google Analytics

Maison Avelisse uses Google Analytics, a web analytics service provided by Google LLC.

Google Analytics uses cookies to analyze how visitors use our website. Information collected may include:

• Pages visited

• Time spent on the website

• Device information

• Browser information

• Approximate geographic location

• Anonymized IP addresses

Google Analytics on this website uses IP anonymization, which means your IP address is shortened before being processed whenever possible.

The data collected helps us:

• Improve website functionality

• Optimize customer experience

• Measure website performance

• Improve marketing effectiveness

The legal basis for this processing is Article 6(1)(f) GDPR.

You can prevent Google Analytics from collecting information about your visit by:

• Adjusting your browser settings

• Using browser extensions that block tracking technologies

• Refusing analytics cookies through our cookie banner

For more information regarding Google Analytics, please consult Google's Privacy Policy.

FACEBOOK PIXEL AND REMARKETING

Maison Avelisse may use Facebook Pixel technology provided by Meta Platforms, Inc.

Facebook Pixel helps us understand how visitors interact with our website after viewing advertisements on Facebook or Instagram.

This information allows us to:

• Measure advertising performance

• Improve future advertising campaigns

• Deliver more relevant advertisements

The information collected through Facebook Pixel is anonymous to Maison Avelisse. However, Meta may process this information according to its own privacy practices.

Facebook Pixel is only activated where required consent has been obtained.

You may withdraw your consent at any time through your cookie preferences.

For more information, please consult Meta's Privacy Policy.

GOOGLE ADS REMARKETING

Maison Avelisse may use Google Ads Remarketing services.

This service allows us to display advertisements to visitors who have previously interacted with our website.

Google may use cookies to display advertisements based on your browsing behavior and previous visits to our website.

These advertisements may appear:

• On Google Search

• On YouTube

• Across Google's advertising network

You may opt out of personalized advertising through your Google Ads Settings or browser preferences.

The legal basis for this processing is our legitimate interest in effective marketing pursuant to Article 6(1)(f) GDPR.

YOUR PRIVACY RIGHTS

Depending on your location and applicable privacy laws, you may have the following rights:

Right of Access

You have the right to request information about the personal data we process about you.

Right to Rectification

You may request correction of inaccurate or incomplete personal data.

Right to Erasure

You may request deletion of your personal data where legally applicable.

Right to Restriction of Processing

You may request that we temporarily restrict the processing of your personal data.

Right to Data Portability

You may request a copy of your personal data in a structured, commonly used, machine-readable format.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time.

Right to Object

You may object to the processing of your personal data where processing is based on legitimate interests or direct marketing purposes.

Right to Lodge a Complaint

You have the right to file a complaint with your local data protection authority if you believe your rights have been violated.

DATA RETENTION

Maison Avelisse retains personal data only for as long as necessary to:

• Fulfill contractual obligations

• Comply with legal requirements

• Resolve disputes

• Enforce agreements

When personal data is no longer required, it will be securely deleted or anonymized.

CONTACT US

If you have any questions regarding this Privacy Policy or wish to exercise any of your privacy rights, please contact us:

Maison Avelisse
Email: info@shopavelisse.com

Last Updated: June 2026